Welcome to Introduction to Trademark Law!


This course aims to introduce students to the basics of trademark law, including its purpose, scope, and significance in protecting intellectual property and supporting fair competition and consumer protection in the marketplace. This is an introductory course, this means that a deeper understanding of trademark law requieres a more advanced program and further study.

Through a combination of lectures, case studies, and practical exercises, students will learn about the trademark law principles, the purpose of trademark law, the general regulatory framework that makes the US trademark law system, and the steps involved in registering and obtaining trademark protection. 

The educational journey commences with a series of  crafted lectures that aim to outline the salient features of trademark law. These informative sessions will cover the rationale behind trademark protection and dissect its broader implications for commerce and industry.  

Here, participants will walk through each step of the trademark acquisition process, gaining a nuanced understanding of the complexities involved in securing trademark rights. At the end, we expect to increase your interest for the fascinating world of trademark law!

Important: The course has been design so that each lectures builds upon the prior, therefore it would be preferable to follow the lectures in order. 


Enjoy your course and again Welcome to Trademark Law!

What will students learn in your course?

I am excited about your interest in this course! Let me tell you what you can expect from this course.

  • Define what trademarks are and distinguish them from other forms of intellectual property

  • Text length of individual points can be shorter or longer depending on your needs

  • Understand the fundamental principles of trademark law.

  • Identify the general legal framework that regulates trademarks

  • Identify the requirements to obtain and keep trademark rights

  • Identify the process to register a trademark in the US

What are the requirements or prerequisites for taking your course?

No prior courses required. This is an introductory course.

  • No prior courses required. This is an introductory course.

Who is this course for?

This course will be of significant value for:

  • Law Student with an interest in intellectual property, media or entertainment law, or advertising law.

  • Non-IP Attorneys

  • Marketing professionals.

Course curriculum

    1. Course Presentation

    2. Instructor Presentation

      FREE PREVIEW

    3. Syllabus

    4. The Constitutional Limit on Trademark Propertization

    5. Trademark is a Type Intellectual Property

    6. Quiz No. 1

    7. Trademarks & Brands

    1. The Purpose of Trademark Law

    2. Purpose of Trademark Law - Guide

    3. Quiz No. 2

    1. The Cornerstones of Trademark Protection: Distinctiveness

    2. The Cornerstones of Trademark Protection: Distinctiveness - Guide

    3. The Cornerstones of Trademark Protection: Distinctiveness - Presentation

    4. Quiz No. 3

    5. The Cornerstones of Trademark Protection: Secondary Meaning

    6. Quiz No. 4

    7. Non-word Trademarks, Functionality

    8. Non-word Trademarks, Functionality

    9. Quiz No. 5

      FREE PREVIEW

    10. The Cornerstones of Trademark Protection: Use in Commerce

    11. The Cornerstones of Trademark Protection: Use in Commerce - Guide

    12. Quiz No. 6

    13. First Big Review

    1. Introduction

    2. Sample of a Trademark Clearance Report

    3. Key Definitions

    4. Trademark Laws and Regulations

    5. An Introduction to Trademark Laws in the United States

    6. Quiz No. 7

    1. What is a Trademark Clearance Report? Why is Important? Best Practices

    2. A Taste on How to create a Trademark Clearance Report

    3. Quiz No. 8

    1. The Trademark Registration Process

    2. Trademark Specimens

    3. Trademark Specimens

    4. Trademark Oppositions

    5. Understanding the Principal and Supplemental Registers

    6. What Happens After Obtaining a Successful Trademark Registration

    7. Quiz No. 9

    8. Tips to Protect a Trademark

    9. Final Test

About this course

  • $30.00
  • 41 lessons
  • 4 hours of video content

How ever wonder how brands protect themselves?

Discover that and more in this course!

Buy Now